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MADE BY WOMEN FOR WOMEN

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 4.84/5 | 6,150+ Trusted Reviews
Regular price $8.99
Regular price $8.99 Sale price
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✨ Flattering elegance from bump to baby

🤱 Effortless nursing & skin-to-skin

🌿 Luxe breathable softness

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Express Processing

Express Processing

Regular price $8.99
Regular price $8.99 Sale price
SAVE Sold out
  • files/Screenshot_2025-08-13_at_8.33.10_PM.png

    "I can’t believe the difference this made compared to the hospital gown. It fit perfectly over my bump, was soft on my skin, and looked amazing in photos with my newborn.”

    Samantha T. - Verified Buyer
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    "This gown was a lifesaver in the hospital. Easy for nursing, great for skin-to-skin, and flattering enough that I didn’t mind visitors stopping by right after birth."

    Jade R. - Verified Buyer
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    “The fabric is buttery soft and breathable, which kept me comfortable through labor and recovery. I’ve already told my friends to get one for their deliveries.”

    Lina C. - Verified Buyer
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    What’s the Difference Between a Regular Gown?

    Our gown is made for labor, delivery, and postpartum — with nursing access, hospital-friendly openings, and a flattering fit that works from bump to recovery.

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    How Do I Choose My Size?

    Order your pre-pregnancy size — the stretchy, adjustable fit is designed to grow with your bump and keep you comfortable after delivery.

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    Shipping & Returns

    We offer fast, tracked shipping worldwide. Orders are typically processed within 1–3 business days. Once shipped, you’ll receive a tracking number straight to your inbox.

    Not in love? We accept returns on unused or defective items within 30 days of delivery. Customer happiness is our priority — reach out and we’ll take care of you.

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    30-Day Guarantee

    We stand behind every swipe. If you’re not totally obsessed with your Bloomly™ mascara within 30 days, contact us for a full refund — no questions asked. Your confidence is our commitment.

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    For Labor Day, First Photos & Snuggle-Soaked Recovery

    Soft, breathable, and flattering from bump to baby. Designed for nursing, skin-to-skin, and feeling confident when it matters most.

     
     

    See the Results from Real Women Wearing Bloomly™

    Backed by thousands of happy customers and real everyday wear.

    94%

    Said they felt instantly more confident and put together, even during labor and recovery.

    91%

    Said it’s their go-to for delivery day, first photos, and postpartum lounging.

    88%

    Said the softness felt like “emotional support” comfort — gentle, calming, and perfect for newborn snuggles.

    **The data shown reflects results from 6,000+ orders over the past 60 days.**

     
     
    • "The comfiest thing I own. I wear it everywhere."

      @haileysmith.

    • "Looks cute, feels like a blanket. I’m in love."

      @jenni.cosmetics

    • "It goes with literally everything. I need another one."

      @sarahjoness

      Rated 4.8/5.0 With 6,000+ Happy Customers

        Superior in Every Way, here's how;

          Others
        Soft on Skin, Never Itchy
        Bump-to-Baby Fit, Not Just “Loose”
        Photo-Ready for First Moments
        Machine Washable (Because Life)
        Ethically Made & Mom-Approved

        Rated 4.84 / 5.00 with over 6,000 customers

        • "Confidence in the Delivery Room!"

          Wearing this gown made me feel beautiful, comfortable, and completely put together — even in the middle of labor.

          Emily R.

        • "Best Thing in My Hospital Bag!"

          So soft, flattering, and practical — I felt like myself again right after delivery. Even the nurses complimented it.

          Tasha M.

        • "Made Recovery So Much Better"

          This gown kept me comfortable for nursing, skin-to-skin, and visitors. I looked good in every first photo with my baby.

          Lauren V.

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          Comfy, Cute, All-Day Wear

          Soft, breathable, and perfectly oversized—this gown looks put-together but feels like a nap. Wear it from coffee runs to couch mode, no outfit stress required.

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          2-Year Quality Guarantee

          Try risk-free with a 15-day money-back promise and full 2-year product warranty.

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          24/7 Customer Support

          Need help? Our team is always here. Just email us anytime, we’ll respond fast.

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          Over 6,000 Sold Worldwide

          This is the cardigan. Worn, loved, and TikTok’d by thousands. A cozy essential that’s one step away from becoming your emotional support knit.

          Our Promise To You..

          You've got Questions?

          We've got Answers!

          How does this gown fit?

          Order your pre-pregnancy size — the stretchy, adjustable wrap style is designed to grow with your bump and still flatter after delivery.

          Will it stay soft after hospital washes?

          Yes! The fabric is made to withstand hospital laundry cycles and home washing without losing its buttery-soft feel.

          Is it comfortable for labor, delivery & recovery?

          Absolutely. It’s breathable, non-restrictive, and designed with easy nursing and skin-to-skin access so you can focus on what matters most.

          How soon will I want to wear it after delivery?

          Most moms slip into it right after giving birth — it’s perfect for those first photos, visitor moments, and cozy postpartum days.

          Can I wear it beyond the hospital?

          Yes! Many moms keep wearing it at home for nursing, lounging, and even casual outings. It’s made to be stylish and functional long after delivery day.

          What’s it made of?

          A premium, breathable fabric blend that’s soft on sensitive skin, drapes beautifully, and washes easily.

          Is it safe for sensitive postpartum skin?

          Yes — it’s hypoallergenic, gentle, and free from harsh dyes, making it perfect for both mom and baby.